In This Presentation:

- Intellectual Property (IP):

•Refers to a category of exclusive rights created by statute, including:

–Copyrights

–Trademarks

–Trade Secrets

–Utility Patents

–Design Patents

•Others: Trade Dress, Mask Works...

- Nature of the Exclusive Right:

•Typically the right to exclude or prevent someone from doing something

•Usually req. gov’t registration; Enforce it in court

•As business tools:

–Copyrights: protect content; expression

–Trademarks: enhance marketing strategies

–Trade Secrets: keep proprietary info confidential

– Patents: obtain exclusivity in your market niche

•Utility: functionality; Design: appearance..