I got a panicked call the other day from a new client – another company was using her company’s name and neither the North Carolina Secretary of State nor the state Attorney General would help her. She could not understand why the Secretary of State would let someone name their business something that was virtually identical to hers. Some of her customers called in confusion; others likely do not realize the difference and are being diverted to the other company.
What she had protected was her trade name. What was being infringed was her trademark. Many entrepreneurs don’t understand the difference, and if they don’t consult with a trademark attorney, valuable intellectual property can be left unprotected.
A trade name is the company name that is registered with the Secretary of State. To be registered, the name has to be different (by as little as one character) from existing company names. That is why we can have all the following company names in the North Carolina Secretary of State database...
Please see full article below for more information.
Firefox recommends the PDF Plugin for Mac OS X for viewing PDF documents in your browser.
We can also show you Legal Updates using the Google Viewer; however, you will need to be logged into Google Docs to view them.
Please choose one of the above to proceed!
LOADING PDF: If there are any problems, click here to download the file.
Intellectual Property Updates, Business Organization Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
© Sands Anderson PC | Attorney Advertising