Always Have an Interesting Answer
How often are you asked "What's new?"
Now, let's think about how you answer the question. If your stock reply is, "Oh, nothing much" or "I've been swamped," then it is time to pick some new words to use.
Sure, the person asking the question is probably just making idle conversation, but why not seize the opportunity to promote your practice? Consider the question "What's new?" as a personal invitation to self-promote; highlight recent successes or certain aspects of your practice. Be careful not to be too long-winded. No one likes a braggart! Simply give a brief, well-thought out response that will fuel conversation AND build your business.
You could say:
- I'm working on an interesting piece of regulation involving real estate and historic preservation.
- I'm looking forward to dinner to celebrate the closing of a big deal. Maybe you heard about it?
Sharing a bit of personal information about yourself isn't a bad idea either. You may talk about a recent vacation, or a new hobby you have taken up.
I encourage you to consider each week how you will answer "What's new?" Five minutes of planning could make all the difference in how you present yourself and your practice.