This rough economy has been a great equalizer for law firm marketing. Attorneys from firms of all shapes and sizes are asking what they can do in this economy to build their business, and where to begin. The State Bar says that about 70% of the members work in small and solo firms, but even partners in large firms are scratching their heads about what to do.

Here’s a question I received recently that fairly well sums up what’s facing a lot of attorneys today:

Dear Sharon:

I’ve been practicing immigration and family law for about a dozen years.

I formed my own firm early in my career. My business comes from referrals from clients, colleagues, friends and family, and in the past it used to come steadily without the need for marketing. Since the middle of last year, however, the phones aren’t ringing as much as they used to and business has really slowed down.

Some years ago, I had a website designed, but I’m not sure if it generates any business. Which of my two practice areas should I promote? I also prepare estate plans occasionally, so I’m wondering if that is a service I could market. I enjoy networking with colleagues, but when I get busy I don’t keep it up.

I know it’s time to start doing things to market my practice, but I don’t know where to start.. Can you help me with some advice?