Twitter Wins Over Larry Bodine, Big Law is Next


As I sat down, took out my laptop, and was preparing for my first day at Get A Life 09 in Chicago last April, I overheard Allison Shields, Gwynne Monahan, and Niki Black chatting:

“Did you hear what Larry Bodine said about Twitter?”

“What did he say?” I asked, inserting myself into the conversation.

Larry had basically come out saying that Twitter was not an effective business development tool for Lawyers. While I couldn’t find his original article, you can hear his thoughts in this interview I had with him on the subject last Summer. Larry was not alone in his negative view of Twitter as a marketing tool, his thoughts were echoed by many others, including this post by the infamous Scott Greenfield (in this context “infamous” means “more than famous”). While I obviously disagreed with Mr. Bodine and Mr. Greenfield at the time- I was able to appreciate that Twitter would never be for all lawyers.

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