Entering into a sports endorsement contract could pose its own unique challenges and qualms as counsel, agent and athlete seek to hammer out a relatively arm's length deal. Negotiating in good faith and knowing what client desires lay the foundation for the agreement while knowing how to offer client guidance, insight and expertise when needed seeks to forestall, to the extent foreseeable and possible, problems down the road while protecting the best interests of client. Let us, to some extent, further enlighten ourselves about sports endorsement contracts.