Law Firm Marketing: Key to Influencing In-House Counsel Hiring Decisions

A tip of the hat to Kevin at LexBlog’s Real Lawyers Have Blogs for bringing this new study to our attention: the Corporate Counsel New Media Engagement Survey conducted by American Lawyer Media, Greentarget and The Zeughauser Group.

This insightful survey polled a group of corporate counsel across the U.S. on their use of and reliance on social media. 

Of particular interest is how In-house counsel ranked the following activities “most important” for helping them to vet and research outside counsel for potential hire:

Recommendations from sources you trust: 73 percent

Articles and speeches the lawyer has authored: 38 percent

Bios on the firm’s Web site: 30 percent

Blogs published by lawyers: 27 percent

Rankings and directories: 25 percent

Twitter feeds from lawyers: 22 percent

Endorsements and connections on LinkedIn: 18 percent

Quotes by lawyers in relevant media outlets: 15 percent

If this all sounds strangely familiar, it’s because ALL of these activities are what we cover step-by-step at every Rainmaker Retreat!  For example, here are some of the subjects covered during our two-day law firm marketing boot camp and how they correlate to the above ranked activities

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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