Get Into the Secret Directory that GCs Use to Find Law Firms


We all know about Chambers, Best Lawyers, Leading Lawyers and other directories sold by commercial publishers. But there's a near-secret online directory that corporations and in-house counsel actually use to find a law firm, and chances are you've never heard of it.

It's the "Find a Law Firm" feature of Serengeti Tracker, a project management and billing software program used by 100,000 individuals at 300 corporations in 180 countries. So far about 20,000 law firms -- including all of the AmLaw 100 and 200 -- are in the client-created database. But if none of your clients are using Serengeti, then you're not in the system and cannot be found by the vast majority of corporations.

For example, a quick search (with no filters) for law firms in Chicago turned up 550 results. Corporate counsel can look up a law firm by name, expertise, location and practice area. The feature is built into the system, which is primarily designed for e-billing, tracking expenses, creating reports, storing documents and measuring the progress of an assignment against budget.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

Written by:


The National Trial Lawyers Association on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.