A Lawyer Learns How to Ask for the Business


In law firm marketing, most lawyers have trouble asking clients and potential clients for their business. It makes a lawyer feel like a lawyer vulture, someone who is just trying to line your pockets.

However, when you frame business development so that you’re trying to help someone with a problem, it becomes very appealing. Lawyers want to make sure that their clients are protected, and they want to be viewed as a problem-solver.

According to business development advisor Larry Bodine, practice development consists of nine elements -- all easily done by the most introverted novice business developer.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

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