A Lawyer Learns How to Ask for the Business


In law firm marketing, most lawyers have trouble asking clients and potential clients for their business. It makes a lawyer feel like a lawyer vulture, someone who is just trying to line your pockets.

However, when you frame business development so that you’re trying to help someone with a problem, it becomes very appealing. Lawyers want to make sure that their clients are protected, and they want to be viewed as a problem-solver.

According to business development advisor Larry Bodine, practice development consists of nine elements -- all easily done by the most introverted novice business developer.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

Written by:


The National Trial Lawyers Association on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.