Law Firm Marketing: Do You YouTube?

Last week, YouTube celebrated its fifth anniversary and announced that it is now serving more than 2 billion videos per day. Yes, that’s billion, with a “b”. Every day. Is there a place for YouTube in your law firm marketing program? 2 billion times, yes.

When we build a client’s website, we always add video features. We know, lawyers love words. But your potential clients love video, and hosting your video clips on YouTube is an excellent way to state your case to those potential clients as well as improve your search engine ranking.

Plus, it’s easy and economical to do. So whether or not you have video features on your website, you can create a YouTube channel for your practice that will do double duty for you, persuading potential clients why they should hire you, and boosting your Google ranking. Here’s how:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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