Law Firm Marketing: Revisiting the Law of 7 on 7-7

The Law of 7 Touches is based on research that found it takes an average of 7 to 10 meaningful touches EVERY YEAR to move someone through the cycle from not knowing anything about you to being ready to buy from you. 

This is just the average, not a guarantee, because in hyper-competitive markets, like legal services, it often takes many more touches than that -- and to drive customer buying habits, it takes consistency. 

Consider the following statistics regarding the legal profession’s contact with prospective clients:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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