Lawyers are in the Relationship-Building Business But Are They Connecting?


Some things appear to be so simple that we assume (dangerously) that everyone “gets it”. Bear with me a moment.

For lawyers, it is imperative to consistently and persistently cultivate, nurture and strengthen their relationships with their universal network. With clients, to receive more work; with referral sources, to receive more referrals; with prospects to develop new work, and so on. Then, answer me, why is it that a significant number of lawyers (clients and wannabes) either have no system (formal or otherwise) for getting and staying in touch with these people and/or do a dismal job of staying connected?

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Kimberly Alford Rice, KLA Marketing Associates | Attorney Advertising

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