Legal Marketing Plan Should Come Before Your Law Firm's Website


Far too often, law firms focus entirely on their websites with the marketing strategy being an afterthought. For the best performance, you should lay out your online law firm marketing plan before creating a plan for your website.

Any online legal marketing strategy comes down to getting traffic to your website and phone calls to your firm. Not just any visitor will do – you need qualified traffic. While your search engine placement may come to mind, the visitors to your new website will come from various sources, Google being one of many.

Think of Google as three different traffic sources. First, you have traffic from Google's traditional search results. This is what generally comes to mind when one thinks of search engine optimization. Second, traffic will come from Google Places. These are listed associated with the map and oftentimes are displayed along with your natural ranking. Your Google Places ranking will help your natural search engine ranking and vice versa.

The third source of Google traffic is often overlooked in marketing plans, and that is Google News. Keeping a steady flow of news releases going into Google News will help get same-day traffic to your website and capacious online exposure for your firm.

The steps involved in getting traffic from these three sources should be included in your strategy. Here are a few short tips for each...

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Custom Legal Marketing | Attorney Advertising

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