Branding Your Compliance Project

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My “This Week in the FCPA” colleague Howard Sklar often talks about the internal corporate negotiations that a Compliance Department must engage in to obtain funding for compliance projects. Even with the economy on the upswing many corporations are still being extremely conservative on funding, especially for departments which are traditionally viewed as more “overhead” than “revenue generating”. It was therefore with some interest that I recently read an article entitled “Why Everyday Projects Need a Brand (and How to Create One) in the summer 2011 edition of MIT Sloan Management Review. Authors Karen Brown, Richard Ettenson and Nancy Lea Hyer posit that project leaders and project teams who embrace a brand mentality put themselves in a stronger position to achieve their goals.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Thomas Fox, Compliance Evangelist | Attorney Advertising

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