First Impressions: Your Professional Appearance


First Impressions: Your Professional Appearance

by Donna Erickson

Erickson Marketing, Inc.

Ask any managing partner or law firm marketer about the importance of a lawyer's professional appearance, and get ready for an earful.

First impressions are formed in a matter of minutes - sometimes seconds.

How is your professional appearance?

Clients want their legal counsel to act and look like a lawyer - professional in appearance and in conduct. That doesn't mean you have to wear a suit every day. However, you never want to feel as though you should apologize for how you look. It is always better to err on the side of dressing up than down.

We recommend that our law firm clients ensure that their high standards of professionalism and excellence are reflected not just in the caliber of legal services, but also in their public images and reputations.

Personal appearance and presentation is important for partners, associates, contract lawyers, administrative management, receptionists, secretaries, paralegals and all members of the support staff.

In many firms, business casual has been replaced by casual.

Provide guidelines for attorneys and staff.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Donna Erickson, Erickson Marketing, Inc. | Attorney Advertising

Written by:


Erickson Marketing, Inc. on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.