Finding Time for Business Development


A lack of time is the No. 1 obstacle that lawyers say that prevents them from doing law firm marketing and business development.

But, according to business development veteran Larry Bodine, what they’re really saying is, “I’ve set my priorities and business development is not on the list.” Every lawyer faces billable hour targets, firm administrative duties, handholding with clients, family and personal demands on their time. However, the successful lawyers have made business development a priority and they find time for it. The best way to find time to be a rainmaker is to weave business development into activities you are already doing.

Lawyers can find time to market by meeting a referral source for coffee, visiting a client for lunch and getting active in their local community. Women rainmakers have found success by getting on the board or PTA of the schools their children attend, and by meeting executives through their children.

You must bear in mind that you are a lawyer 24 hours a day. You don’t stop being a lawyer when you leave the office. Every time you meet someone new or walk into a room, it’s a business development opportunity.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

Written by:


The National Trial Lawyers Association on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.