5 Easy Steps to Create Your Law Firm Marketing Plan, Mistake #2 - Targeting the wrong market.

This is one of the biggest mistakes I see among attorneys—targeting the wrong market. Identifying and targeting the right market for your services is the most important thing you can do to ensure the success of your practice because if you don’t target the right market, nothing else you do will matter.

Typically, attorneys will make the mistake of targeting a market that’s too big for them to adequately reach. Let me give you an example.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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