Successful Women Lawyers Excel at Interpersonal Marketing


Women Rainmakers Communicate in a Way that Builds Trust and Makes Clients Feel Valued

How do women lawyers become successful rainmakers?

They use interpersonal marketing to develop strong client relationships and WIN CONFIDENCE.

Studies show that women are considered to be more trustworthy than men. They're better communicators, willing to express their feelings and tap into others' emotions. This especially comes in handy when dealing with clients and learning about their needs. Clients and prospects want to explain their concerns and women lawyers can be highly effectively at giving them focused attention..

This is the core of interpersonal marketing!

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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