Panelists tackle the perennial question: What do general counsel want?


The success of lawyers practicing at law firms depends largely on the choices made by general counsel inside a wide range of client companies. As a result, outside counsel devote a lot of energy to trying to read the minds of their in-house counterparts. In this article, five general counsel discuss the who, what, when, where, why and how of their decision-making processes.

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Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Janet Ellen Raasch, Web 2.0 Writing for Lawyers | Attorney Advertising

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