How to Make Friends with Reporters and Influence the Press


These days it's not enough to be an excellent lawyer who does top quality work. Prospective clients have to know about you to find you. The media can get your message out more widely than you can as an individual --and do so in the credibility of a news story. The key to success with the press is to become a source to a reporter. There are lawyers everywhere who have mastered this simple trick. This articles describes how they do it.

• The Benefits of Being a Source

• The currency of the news business is a good story.

• What to do when a reporter calls: three rules

• Ways to attract a call from a reporter

• How to alienate a reporter

• What to do after the story is published

Being a source will buy you protection from cheap shots, and mild treatment when there is bad news to cover. But the real benefit comes in finding your name quoted on the business pages, and read by the executives in companies that have legal work for your law firm.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

Written by:


The National Trial Lawyers Association on:

Popular Topics
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.