How to Make Friends with Reporters and Influence the Press


These days it's not enough to be an excellent lawyer who does top quality work. Prospective clients have to know about you to find you. The media can get your message out more widely than you can as an individual --and do so in the credibility of a news story. The key to success with the press is to become a source to a reporter. There are lawyers everywhere who have mastered this simple trick. This articles describes how they do it.

• The Benefits of Being a Source

• The currency of the news business is a good story.

• What to do when a reporter calls: three rules

• Ways to attract a call from a reporter

• How to alienate a reporter

• What to do after the story is published

Being a source will buy you protection from cheap shots, and mild treatment when there is bad news to cover. But the real benefit comes in finding your name quoted on the business pages, and read by the executives in companies that have legal work for your law firm.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

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