Social Media and the Porch


There is an oddity that you will notice when ­driving in downtown Charleston: Most of the houses have porches, but instead of being on the front, they are on the side. This struck me as unusual. Porches were social places in the Old South. Family and guests could sit on the porch, and as neighbors and friends walked by, they could stop and chat.

It seemed sad to me that all the porches in Charleston were on the side of the houses, because people were missing out on so much of the spontaneous sociality that is offered by the front porch. With the porches spread along the side, it required a more deliberate effort to chat with people sitting on them.

Lawyers and law firms seem to be building side porches in the way they use social media. There is a big difference between having social media accounts and actually using social media. By simply signing up for LinkedIn and then never spending any time on the site, you are missing the whole point. It's like building a side porch for style, but never sitting out on it.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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