The Tangled Web of Web Ethics


The interaction found on Web 2.0 (social networking sites, blogs, listservs) and Web 3.0 (the constant, searchable, interconnected content of Twitter) is a source of tremendous marketing power. But on more than one occasion, I've talked about how Facebook, Twitter and LinkedIn can be dangerous. That's because posts in these public environments never disappear, cannot be erased and can be searched by anyone. New lawyers have had job offers retracted, lawyers have been asked to leave their firms, and secretaries have been fired, all because of posts of personal activities or comments seemingly unrelated to the job at hand. But everything is relevant, as the advocate would say.

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