The fourth legal marketing strategy for building credibility and becoming a recognized expert is Starting a Blog

The fourth legal marketing strategy for building credibility and becoming a recognized expert is Starting a Blog.

A blog is an online journal that is kept up to date with fresh content on a regular basis, and is a great low-cost alternative for solo practitioners or small firms that don’t have websites. If you do have a website, blogs are a great addition because Google likes blogs as much as it likes press releases. And blogs are updated much more frequently than websites, which means that when you add new content on your blog, Google is going to find that and it’s going to index it. And that means you’re going to come up on search engines more frequently than if you just had a website.

Blogs are easy to start and easy to update. Two of the most popular blogging platforms are Wordpress.com and Blogger.com. Both of these sites do a good job of walking you through the blogging process and a basic blog is free.

For blog content, consider these sources:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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