Law Firm Marketing: 3 Steps to Finding the Right Keywords

A couple of days ago I blogged about online marketing opportunities for lawyers and how imperative having the right keywords are to your search engine marketing program.  So how do you find the right keywords to drive the right prospects to your website?

Here are 3 steps to finding the right keywords for your law practice:

Step 1:  Make a list of 5-6 words and/or phrases that best describe your practice.

Put yourself in your prospect’s shoes and think about what words they would use to find you.  Hint:  it is not the name of your firm.  Choose words or phrases that describe exactly what you do, in laymen’s terms:  i.e., Phoenix divorce lawyer, car accident attorney, etc.

Step 2:  Choose your keywords or key phrases based on relevance and difficulty.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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