Law Firm Marketing: 3 Steps to Finding the Right Keywords

A couple of days ago I blogged about online marketing opportunities for lawyers and how imperative having the right keywords are to your search engine marketing program.  So how do you find the right keywords to drive the right prospects to your website?

Here are 3 steps to finding the right keywords for your law practice:

Step 1:  Make a list of 5-6 words and/or phrases that best describe your practice.

Put yourself in your prospect’s shoes and think about what words they would use to find you.  Hint:  it is not the name of your firm.  Choose words or phrases that describe exactly what you do, in laymen’s terms:  i.e., Phoenix divorce lawyer, car accident attorney, etc.

Step 2:  Choose your keywords or key phrases based on relevance and difficulty.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

Written by:


Law Firm Marketing Experts, The Rainmaker Institute on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.