Client Development: What Can You Learn from Selling Toothpaste


How is selling your high-end legal services like selling high end toothpaste? I have actually answered that question several times on this blog when I have discussed differentiating yourself to a target market.

When I grew up there was no high-end toothpaste, In fact, there were only a few brands. A few years ago, I sat next to a very interesting gentleman on a plane. He was the first to create a $6.00 tube of toothpaste. I don’t remember the brand, but it was a huge success.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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