Positioning in Law Firm Marketing: Do It Well or Not At All

Positioning is one of those little-known and less understood law firm marketing ingredients that can make a very big difference in the success of your law firm marketing approach.

But only if it is done well.

Positioning is the unique place your firm carves out for itself in your area of practice.

It is the perception your firm wants to instill in the client’s mind.

It defines how your services are different from and how they are like the competition

It spells out what place you hold in the competitive landscape.

In essence, it defines how you practice your particular area of law and why clients should choose you (by the way, you can have more than one positioning statement if your firm practices more than one area of law).

But positioning is only valuable to your law firm marketing strategy if it is done well.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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