Marketing Alternative Fee Arrangements - Rain BDM

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Alternative Fee Arrangements (AFAs) are no longer considered "alternative," and will soon be common pricing options for law firms and their corporate and individual clients.

But how does a firm, especially one firmly rooted in hourly billing, promote its AFA capabilities? Where do AFAs fit in a firm's strategic marketing plan? Who in the firm should be involved with AFA oversight?

Rain BDM is pleased to present this guide to help law firms tailor their AFA messages and get a firm grasp on this growing trend.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© John Reed, Rain BDM | Attorney Advertising

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