Family Law Marketing: Are You Reaching Your Market?

Extracting data from the 2004 U.S. Census Bureau Survey of Income and Program Participation (SIPP), the Pew Research Center released a report last Friday that said the risk for divorce is highest among married 25-year-olds.

Other findings:

• For first marriages, men divorce at the median age of 31.8 and women at the median age of 29.4;

• The majority of divorces occur among younger people and divorces that have lasted fewer years;

• 65% of marriages are intact at their 15th anniversary for couples who married between 1970-1984;

• 50% of married 25-year-olds will divorce

• 45% of 50-year-old men will divorce

• 46% of 50-year-old women will divorce

So, family law practitioners.... are you marketing to the 30-and-under demographic? Because that is your market.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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