Of Excellence, Dominance and Development

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All law firms want excellent lawyers, and nearly all lawyers think they embody excellence. Is this kind of excellence like pornography, something without definition but clear when seen? Generally, an excellent lawyer is one sought by all clients to handle their matters, one who inspires confidence. This is a person who gets results and who is in frequent communication with clients to let them know how their matters are progressing without untoward surprises. By implication, this suggests that defining excellence is a process of analyzing client reactions. From whom in your firm will your clients prefer to take advice? In some sense, who has the biggest gross billings and how did they get that way? That may be one solid identifier of who your firm's excellent lawyers are.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Ed Poll, LawBiz | Attorney Advertising

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