Law Firm Marketing: 9 Keys to Identifying Your Ideal Client

Not all clients are created equal, especially when it comes to law firm marketing. Neither you nor your firm can be all things to all people. Nor should you ever try.

There are clients whom you’re uniquely qualified to help, clients who can afford your fees and clients who can bring you repeat business. To effectively conduct law firm marketing, you need to know who your ideal client is.

Below I’ve listed 9 keys to help you determine your ideal client. I suggest that you answer these questions as specifically as you can. Ask yourself, “If I had my druthers, what would I most like to focus on with my clients and what types of clients seem like a perfect match for me?”

Here are the 9 keys:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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