Re-Cap From Social Fresh Portland: Corporate Blogging Panel

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Another great session at Social Fresh Portland was the afternoon panel on Corporate Blogging with Mike Volpe of Hubspot, Kristy Bolsinger of RealNetworks, and Andrew Sinkov from Evernote. Starting the panel off with a bang, their first question was "should you, as a business, be blogging?" The short answer was "yes." The long answer was "you're an idiot if you don't." Sinkov said that blogging is an incredibly important part of getting your company's voice out there. The panel discussed whether blogging should be considered a part of social media, or in its own category, and Sinkov commented that it's a "long form of social media." Volpe agreed, saying that a blog should be the first step in social media, before Twitter or Facebook, because you're not that interesting without it - it's your social media home base. They took an informal poll of the room showing that pretty much everyone in the audience had a corporate blog.

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