5 Ways to Capture More Business

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Focus On Client Needs and Cross-Selling Opportunities

Cross-selling to existing clients is similar to selling to prospects. You have to understand your clients' businesses, identify their needs and issues, and discover where new opportunities might exist for you and your firm.

Cross-selling, though, is a tough road to hoe. There are many lawyer marketing mistakes that can ruin any chance of making a successful cross-sell. The keys are to focus on communication, clients' needs, and what's happening INSIDE THE FIRM.

Here are five tips for finding cross-selling success!

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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