Shop Tools by Marvel Comics?


Last Friday, MVL Rights, LLC, a Disney subsidiary and apparent owner of rights in the HULK name and character of Marvel Comics origin, filed a lawsuit in the U.S. District Court for the Southern District of Ohio against Airbase Industries, LLC regarding Airbase's use of HULK in connection with air compressors. [Insert obligatory Hulk-angry-lawsuit quip here.] The first newsflash I read reported that Airbase's HULK-branded compressors are green (like the Marvel Comics Hulk character). Even so, without further investigation, knowing only the word marks (identical) and goods and services of the parties (fictional character vs. air compressors), and potential color similarity, I reserved initial judgment, envisioning a host of scenarios that could cut in different directions, for or against either party.

A back-of-the-envelope trademark infringement analysis usually focuses on the two leading elements in the likelihood of confusion analysis: the similarity of the marks and the similarity of the goods. Here, the word components of the marks are identical--both are HULK. The goods and services? Much more difficult. I am not accustomed to seeing comic-book characters adorn or endorse shop equipment, but I suppose it is not beyond the realm of possibility. The word "hulk," after all, has a dictionary definition of "a large or unwieldy boat or other object," which could describe or suggest many types of shop equipment. (In terms of a character to endorse or sponsor heavy-duty shop equipment, I suppose that a company could do worse than The Hulk. On the other hand, he is not terribly eloquent and is a bit juvenile.)

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Winthrop & Weinstine, P.A. | Attorney Advertising

Written by:


Winthrop & Weinstine, P.A. on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.