Drinker Biddle Prospers after Adopting the ACC Value Challenge

Contributor: Larry Bodine Larry Bodine Marketing

SUMMARY: We are at the tipping point when it comes to the billable hour, and one law firm leading the way into the future is Drinker Biddle & Reath LLP, a national law firm with nearly 700 lawyers in 12 offices representing mid-sized enterprises to Fortune 50 companies in the pharmaceuticals, communications, healthcare, information technology, insurance, investment and transportation industries.

Drinker Biddle is the only major law firm to fully embrace the ACC Value Challenge. It studied what clients stated in writing what they wanted, gave it to them, and generated lots of new business. “The fruits of our labor are bearing fruit in six months instead of three years,” said Director of Business Development Kristin Sudholz, based in the Chicago office. In terms of new business, “we’ve been hitting it out of the park. The firm is very pleased.”

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