Legal Marketing: Best Practices for Generating Leads

Earlier this year, inbound marketing software company HubSpot released a study of lead generation best practices from an analysis of 1,400 small and mid-sized businesses.  The findings are equally applicable to law firm marketing.

Basically, the study found that there are four major factors that have a significant impact on lead generation:

Indexed Pages in Google.  The growth in leads accelerates substantially – 236 percent – once a website has more than 300 pages indexed in Google.  Also, the size of your firm is not a critical factor in achieving a significant number of Google indexed pages.  You can build page volume very quickly with a blog.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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