Cordell: How Do You Get to the Key Decision Makers?


I recently had a coaching session recently with a partner who asked me some questions and my thoughts on each question. His first question was:

How do you ensure you are getting to the key decision makers and approaching the opportunity in the ideal way?

To determine who the right decision makers are I did detailed research. I also liked to have a “coach” (someone who could guide me) either in the company or more often in the industry association. I wanted to learn as much as I could about the company strategy and as much as I could about the decision makers.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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