Florida Bar Gets Sued Over New Legal Marketing Ethics Rules....And It's About Time!

The Daily Business Review just reported the new proposed advertising rules for attorneys has caused quite a stir and has resulted in a lawsuit by the “Florida 8”—a group of 8 courageous law firms that decided they finally had enough (no, I'm not going to try and fake objectivity about this).

Basically, the new rules would require all law firms to go back and either remove all testimonials, case summaries and “deceptive, misleading, manipulative or confusing audio or visual content.”

The alternative would be to hide them behind an onerous pop-up box filled with legal disclaimers. Seriously? This is getting to the point of being ludicrous and is just one more sign of how out of touch the Florida Bar rule makers are.

The article interviews several of the plaintiffs. One firm estimated it would take around 3,000 man-hours to make these changes. Another estimated the cost to all law firms, based on which have offices in Florida, to be in the millions of dollars. Apart from the obvious reasons of: it will take too much time and cost too much money, there are other major problems with these rules:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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