Search Engine Marketing for Lawyers: Don't Forget The Basics

An excellent post today at provides the eight basic SEO elements that should remain consistent on your law firm marketing websites to achieve a high Google rank, no matter how many times Google tweaks its search algorithms – which it does at least once a day!

Summarized, here are the rules of the road to higher rankings:

Basic keyword SEO rules – including your target keywords in your URLs, meta tags, titles and descriptions as well as in your page content.

High quality inbound links – creating high quality, unique content that others will want to link to and reference can have a huge impact on your website ranking.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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