Rainmakers are not Born, they are Trained

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Because they got no marketing training in law school, 61% of all respondents got training or education in marketing after they graduated, according to a survey conducted by law firm marketing veteran Larry Bodine.

When you focus separately on lawyers who identify themselves as rainmakers: 73% of rainmakers took a course or training session in marketing after they began their law practice. They made the extra effort to learn the skills of business development.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Larry Bodine, The National Trial Lawyers Association | Attorney Advertising

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