A Strong Financial Plan is Vital For Your Law Firm Marketing Plan

Previously, I discussed selecting the most effective legal marketing techniques to boost your law firm marketing plan. The techniques include referrals, speaking engagements, networking, online presence, public relations, promotional events and advertising. This post explores the benefits of a strong financial component in your law firm marketing strategy.

This is often the scariest part of writing a marketing plan. One of the biggest reasons for small business failure is lack of available funding to keep it going. This is certainly the case for many new firms and solo practitioners. The financial section of your law firm marketing plan should include:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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