FTC Releases Latest Privacy Report, Proposes New "Do No Track" Mechanism

more+
less-

On December 1, 2010, the Federal Trade Commission (FTC) issued its latest report on privacy, Protecting Consumer Privacy in an Era of Consumer Change: A Proposed Framework for Businesses and Policymakers.1 The report proposes a new framework for analyzing privacy issues, based upon three general principles: privacy by design, simplified choice, and greater transparency. The agency seeks public comment on the report, which has far-reaching implications for any business that collects, uses, or discloses consumer data.

In the wake of the report, businesses that collect, use, or disclose information about consumers either online or offline — regardless of whether that information is personally identifiable or not — may want to take a fresh look at their information practices. Businesses that depend upon collecting, using, and disclosing such information, especially those involved in online advertising, should consider providing comments to the FTC regarding the report and how the proposed framework may affect their business.

Please see full alert below for more information.

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Wilson Sonsini Goodrich & Rosati | Attorney Advertising

Written by:

more+
less-

Wilson Sonsini Goodrich & Rosati on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×