Law Firm Marketing: 10 Steps Toward Strategic Marketing

Here is a reprint of an article I authored that appeared in a recent issue of the North Carolina Bar Association’s Law Practice Management newsletter:

With so many ways to market your law firm and its services, which vehicles should you pursue? Take a closer look at 10 components of an effective marketing action plan.

Creating a law firm marketing action plan is a crucial step in your efforts to attract quality clients.  This task can be very time-consuming, so many attorneys and professional colleagues in their firms (including principal administrators, who may be charged with the firm’s marketing-related endeavors) unwisely choose to skip it.

I cannot stress enough the impact a law firm marketing action plan can have on the success of your law firm. Although developing such a plan can take considerable time (from a few days to a few weeks, depending on your firm’s size, the number of people involved, and the plan’s scope), it is absolutely critical that you do so. Failing to create one can cost your firm valuable clients and long-term revenue growth. A reliable, effective law firm marketing action plan has 10 key components, described below.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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