Social Media: Give 'Em Something to Talk About"

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As a guest columnist for Law360, John Hellerman takes a closer look at the power of social media as a business development tool. Today's social media tools (Twitter, LinkedIn, Facebook, etc.) are neither as magical nor fear-inspiring as they may seem. They are merely new — sometimes better — ways of doing old things. And the real benefit to PR professionals is that they make our traditional work product more valuable than ever.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© John Hellerman, Hellerman Baretz Communications | Attorney Advertising

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