The 5 Biggest Advertising Mistakes Lawyers Make

Advertising is important to the marketing of your law firm, but not all advertising is equally effective. In these competitive times, you cannot afford to waste your resources making any advertising mistakes, so I’m going to share with you “The 5 Biggest Advertising Mistakes Lawyers Make” so you can avoid them – and prosper.

1. Most ads are not meaningful. In just one day, your prospective client sees more than 5,000 ads, so your ad must be unique enough to catch attention.

2. Mass advertising is expensive. When you advertise, you need to obey the Law of 7 Touches. It takes exposing your ad to your prospective client 7 times before he or she is willing to do business with you. So you have a tremendous up-front cost. Added to that, you should expect to receive, in revenue, a minimum of 5 times of what you spend.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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