Marketing For lawyers - Mistakes Attorneys Make-and How to Avoid Them, Mistake #7 Part 1

A lot of people confuse sales and marketing. Simply put, law firm marketing is building a relationship with people who are most likely to purchase your services or refer business to you. Sales is closing the deal.

Marketing is everything you do to make the sale easier. In my experience, most attorneys who are good at marketing are not great at sales and vice versa. Yes, there is overlap but the skills sets are distinct.

One of the keys to a law firms marketing and sales success is making sure that you have good people in charge of both areas to maximize your chances for achieving your goals.

You don’t do marketing just for the sake of it. A Law Firm Marketing plan is not a goal in and of itself. It is a means to an end—the end being obtaining the sale.

That’s why I tell attorneys I work with that if you don’t like sales, you probably need to invest more time and money in marketing your law firm.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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