Your Legal Marketing Strategy Depends on Selecting the Most Effective Law Firm Marketing Techniques

Part of a series - Create Your 2010 Law Firm Marketing Plan in 5 Simple Steps: Step 4.1

Previous entries detailed steps including creating a niche, conducting a SWOT analysis, and creating a Unique Competitive Advantage for your law firm. This post continues this series.

Here is where you list all of the different law firm internet marketing techniques and legal marketing strategies you will use to identify prospects and land new clients.

The good news is that there are only 7 different strategies you can use. Also, depending on:

• your practice area

• your target market

• your financial resources

• your geographical location

and other variables, some will invariably be more or less effective for you. The strategies are ranked in order of more effective to less effective in finding prospects and converting them to clients.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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