Social Media for Lawyers: What You Make of It


Trying to make sense of it all, law firms and legal marketers too often analogize social platforms to familiar, off-line venues (e.g. MySpace is a bar, Twitter a cocktail party, Facebook a barbeque, and LinkedIn an office meeting). Or they make generalizations like: Facebook is for social networking; LinkedIn is for professional networking.

At the end of the day, though, these semantic constructs are simply that – constructs. They do little to help lawyers successfully network online. Worse yet, these constructs are based on the false premise that the participants are one-dimensional demographics.

If they are to be analogized to anything offline, social networks are simply virtual buildings – with rooms and accoutrements by which people can share information and connect...

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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