Law Firm Marketing: The Fortune is in the Follow-Up

If you are like many attorneys, you have tried many things to market your law firm. Marketing for lawyers often includes giving seminars and presentations, going to networking events, writing articles, talking to old law school buddies, meeting with potential referral sources, building law firm websites, and sending out holiday cards to remind clients of who you are.

When marketing your law firm, there are four different groups of people you come into contact with, and which group they fall into will usually tell you how you should follow up with them. It is important to understand the differences between each group:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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