The topic of Social Media is one that is not only growing, but is also confusing and challenging many firms and professionals.

In this article, Nancy Myrland points out that Social Media/Networking is still in the growth stage, and will be for a long time, so its use is being tested and developed.

She discusses the perception many have that Facebook is just a personal medium reserved for conversation between friends and family, and offers an alternative way to think about its use.