Hidden Assets: Find New Business in Your Current Client List


Your greatest source for new revenue is hidden in your law firm’s client list. Increased business from current or past accounts tends to be more profitable, due to its lower cost of acquisition, higher degree of client satisfaction, and better return on your business development time.

Here are 7 legal marketing strategies to help you tap into this potential goldmine at your fingertips:

1. Cultivate future Tier 1 accounts.

2. Increase client retention rates.

3. Identify and protect "at risk" accounts.

4. Re-establish inactive accounts.

5. Ask for referrals.

6. Stay in touch.

7. Up-sell and cross-sell legal services.

Read the full article to learn how to apply these client development principles to your professional services practice. Author Margaret Grisdela is available at 561-266-1030 to discuss the best marketing strategies for your firm.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Margaret Grisdela, Legal Expert Connections, a Legal Marketing Agency | Attorney Advertising

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